Hey Media Execs: The Consumer Is Ultimately Going to Pick Your Prices

You have to hand it to Apple, they really do push the mold. On the heels of their 99 cent rental announcement for the Apple TV, a firestorm of executive babble has erupted. Some juicy tidbits: Viacom: “The 99-cent rental is not a good price point, it doesn’t work for us… We value our content a lot… [...]